PACE conducts analyses and produces evidence-based materials that communicate clearly to policymakers at all levels and across diverse geographies, targeting messages and products using state-of-the-art social media analysis tools to enhance digital communications.
Ghana on the Rise
PRB ENGAGE presentations captivate global and country leaders with clear messages, reliable data, and stunning visuals, drawing leaders into critical conversations about development in their countries. Several country-focused ENGAGE presentations have taken a deeper look at national population trends and their effects across sectors. This segment from the Ghana ENGAGE presentation, “Ghana on the Rise,” demonstrates how rapid population growth affects a broad range of economic and social services, highlighting family planning (FP) as a key missing link to achieving the country’s national development goals. This presentation was developed by a multisectoral task force chaired by the National Population Council (NPC) and launched by the vice president of the Republic of Ghana in July 2015. The NPC continued to use this presentation in advocacy activities throughout 180 districts of the country, even after completing the formal dissemination activities of their PRB partnership.
Demographic and Youth Data Inform Subnational Media and Leaders
Data can be powerful when communicated in the right format to the right audience. In Malawi, PRB partnered with government ministries and NGOs to develop a series of 28 district data sheets in English and Chichewa, drawing on recent census and Demographic and Health Survey data. These one-page data sheets were tailored for local leaders, highlighting key population and well-being indicators for each district. PRB and partners disseminated the district data sheets widely through a series of events with local leaders that featured a country ENGAGE presentation on the importance of addressing the needs of youth to promote national development. Following these events, both journalists and local leaders acted on the information contained in the materials. Journalists at community radio stations throughout the country reported local news stories highlighting the data, while many of Malawi’s local authorities revised their by-laws to deter early marriage and teenage pregnancy.
KAIS Data Sheet: Making Critical HIV/AIDS Data Accessible to Users
PRB data sheets make critical data easy to access, visualize, and understand. These poster-size publications and online resources bring new perspectives and understanding to a wide set of current demographic and population-level indicators, particularly in contexts where electronic access to data is limited. To bolster the response to Kenya’s HIV/AIDS epidemic, PRB partnered with Kenya’s National Council for Population and Development, the National AIDS & STI Control Programme, and the U.S. Centers for Disease Control and Prevention to develop two data sheets (on children and adults) highlighting key indicators from the 2012 Kenya AIDS Indicator Survey (KAIS). Translating the complex survey findings into an accessible format helped facilitate use of the data for program planning throughout the country.
World Population Data Sheet
The World Population Data Sheet is a signature PRB and PACE resource. This flagship print and digital content package, with a new theme every year, is widely used by policymakers, program managers, and researchers alike because of its high quality and ease of reference. The 2016 World Population Data Sheet incorporated an interactive microsite featuring a data map, data query tool, and visualizations focusing on the theme of human needs and sustainable resources. The microsite has attracted 148,077 visitors since its launch in August 2016, and the Data Sheet content generated substantial worldwide media coverage by leading global and national outlets such as Spain’s El Pais, Newsweek International, Dawn Pakistan, and Kenya’s The Standard. A detailed post by PRB about the Data Sheet content on the Wilson Center’s popular New Security Beat blog was one of the blog’s top-viewed items for 2016.
Understanding Demand Satisfied
PACE infographics offer an interactive way for users to learn more about a given topic at their own pace. A recognized indicator for FP, demand for FP satisfied with modern methods (Demand Satisfied), is the primary measure of FP progress in the Sustainable Development Goals (SDGs). This indicator will improve monitoring of FP because it measures use of modern methods of contraception (which are more effective than traditional methods at avoiding unintended pregnancies) and because it limits the population measured to women who have a demand for FP. Yet this indicator is unfamiliar to the many FP advocates who have long centered their advocacy around the issue of unmet need for FP. To equip these advocates with an understanding of the data relevant for monitoring the SDGs, this PACE infographic explores Demand Satisfied in relation to common FP indicators.
Maintaining a Focus on Female Genital Mutilation/Cutting
New evidence suggests that the share of women and girls who have undergone female genital mutilation/cutting (FGM/C) is declining in many countries, with girls less likely to be cut than previous generations of women. Thousands of women and girls remain at risk, though, and PACE’s 2017 wall chart highlights the best available evidence on where and when the practice is occurring. Launched on the International Day of Zero Tolerance for FGM/C (Feb. 6, 2017), the wall chart garnered global media attention, raising the profile of this priority health issue across diverse audiences.
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