Reflections From Five Years of Research
As part of the project PRB created this video featuring key members and advisors in the consortium of researchers discussing core areas of focus including the development and use of innovative research methods, capacity-building for early- and mid-career African professionals, and research uptake.
A Focus on Research Uptake
As a complement to the project’s legacy document “Reflections from Five Years of Research on FGM/C” this video highlights the project’s focus on research uptake, including key elements such as engaging stakeholders early and often, communicating in clear, concise formats, and sharing information through a wide range of digital and in-person channels.
Population Reference Bureau (PRB) is a core partner on the Population Council-led Evidence to End FGM/C: Research to Help Girls and Women Thrive consortium—a UKAID-funded research program to help end female genital mutilation/cutting (FGM/C) within one generation. Our role is to build the consortium’s capacity for research utilization and to develop innovative tools and products to improve how researchers communicate their findings about FGM/C to key decisionmakers.
PRB has created a short video that shares key lessons from two studies in Egypt and Sudan that looked at effective elements of various social marketing campaigns. The video highlights how the four P’s—product, price, place, and promotion—can be used to design a high-quality FGM/C campaign. It also offers additional insights for program managers and designers that can help ensure social marketing campaigns to end FGM/C are grounded in the right principles and approaches. The video is based on the following two reports:
- A. Rahman, S. El Nagar, R. Gindeel, and A. Salah, “Understanding the Key Elements for Designing and Implementing Social Marketing Campaigns to Inform the Development of Creative Approaches for FGM/C Abandonment in Sudan,” Evidence to End FGM/C: Research to Help Women Thrive (New York: Population Council, forthcoming).
- Abou Hussein and S. Ghattass, “’No to Circumcision’: The Road to Effective Social Marketing Campaigns in Egypt,” Evidence to End FGM/C: Research to Help Women Thrive (New York: Population Council, forthcoming).