PRB

Major shifts in demographics and technology are remaking work—and demanding nimble, nuanced responses.

Why It Matters

Longer lifespans, shifting migration patterns, and evolving family structures are transforming the global workforce, with some regions graying rapidly while others contend with a surge of young talent. Add in AI, automation, remote work, and other tech-fueled advancements—and the rules for how, where, and by whom work gets done are being rewritten. That’s where PRB comes in.

How We Drive Change

We help leaders—from national governments to local communities and organizations of every size—grasp what these changes mean and act on them, today and for the long term. Our work includes:

• Advising on policies, leading workshops, and publishing research on labor shortages, workforce development, care economies, gender equity, aging, and technology—all examined through the lens of population change.
• Integrating local, regional, and global dynamics to deliver insights that strengthen workforce planning, expand economic opportunity, and support societal well-being.
• Combining deep subject-matter expertise with advanced data analysis to turn complex trends into actionable strategies for business leaders.

Powering Policy With Data

We seek to improve workforce well-being through helping the public and private sectors plan better for what’s ahead. We do this by using the power of data to uncover hidden trends, identify opportunities, and plan for resilience. Recent examples include:

• Bringing together nearly 500 people from 48 countries to discuss the impact of historic population shifts in India and China on the global workforce—including the nascent potential of sub-Saharan Africa.
• Exploring potential policy solutions to the U.S. worker shortage with former U.S. Secretary of Labor Alex Acosta and individuals from across sectors, including business, research, academia, and philanthropy.
• Briefing the Critical Labor Coalition, including business leaders from the retail, food, and hospitality industries, on the connection between demographic trends, policy, and the future of the U.S. labor force.
• Sharing insights on the U.S. labor shortage with a national audience on NPR.
• Speaking with The New York Times about the demographics driving long-term workforce challenges in the United States.

Foresight for Tomorrow’s Workplace

At PRB, we believe demographic evidence must serve the people it describes. Labor and workforce changes bring significant challenges, but with the right tools, leaders can plan ahead. Our work helps ensure that policies strengthen today’s workforce while securing opportunity for generations to come.

Let us prepare your organization for the future.

Work with us