We Will Be Heard! A Multimedia Advocacy Toolkit for Young People Fighting for Change
PACE training toolkit designed for youth advocates to teach each other policy advocacy, communication, and multimedia storytelling skills.
Young changemakers often struggle to make themselves heard by policymakers and others in powerful positions, who may be too busy with or distracted by their own priorities to take time to hear youth perspectives.
We Will Be Heard! A Multimedia Advocacy Toolkit for Young People Fighting for Change was developed for youth advocates to teach each other policy advocacy, communication, and multimedia storytelling skills. Training participants will learn how to present their messages in a professional, attractive, and effective way so they might persuade individual supporters, community leaders, powerholders, and policymakers to take action in support of a policy goal.
Three modules and 11 units of training materials are included, beginning with foundational concepts of leadership and advocacy, moving on to effective communication skills, and ending with lessons meant to guide participants through creating their own multimedia advocacy campaigns. Each unit includes a slide deck with speaker notes, a facilitatorโs guide, and at least one practical exercise to allow learners to practice the knowledge and skills they are developing. Facilitators are encouraged to supplement toolkit material with information and examples from participantsโ local context, and to solicit additional training support from local experts, advocates, and media professionals if they are available.
Toolkit Table of Contents
Module 1
- Unit 1.1: Youth Leading Change
- Unit 1.2: Understanding Policy and the Policy Landscape
- Unit 1.3: Influencing Policy
Module 2
- Unit 2.1: Storytelling for Policy Change
- Unit 2.2: Evidence-Based Advocacy
- Unit 2.3: Crafting a Clear Message
Module 3
- Unit 3.1: Advocacy Campaign Planning
- Unit 3.2: Coalition Building
- Unit 3.3: Engaging With Policymakers
- Unit 3.4: Making Magic With Multimedia
- Unit 3.5: Social Media for Social Good
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Photo courtesy of Bridge Connect Africa Initiative.ย

