Media Training Manager
Young changemakers often struggle to make themselves heard by policymakers and others in powerful positions, who may be too busy with or distracted by their own priorities to take time to hear youth perspectives.
We Will Be Heard! A Multimedia Advocacy Toolkit for Young People Fighting for Change was developed for youth advocates to teach each other policy advocacy, communication, and multimedia storytelling skills. Training participants will learn how to present their messages in a professional, attractive, and effective way so they might persuade individual supporters, community leaders, powerholders, and policymakers to take action in support of a policy goal.
Three modules and 11 units of training materials are included, beginning with foundational concepts of leadership and advocacy, moving on to effective communication skills, and ending with lessons meant to guide participants through creating their own multimedia advocacy campaigns. Each unit includes a slide deck with speaker notes, a facilitator’s guide, and at least one practical exercise to allow learners to practice the knowledge and skills they are developing. Facilitators are encouraged to supplement toolkit material with information and examples from participants’ local context, and to solicit additional training support from local experts, advocates, and media professionals if they are available.
Toolkit Table of Contents
Unit 1.1: Youth Leading Change
Unit 1.2: Understanding Policy and the Policy Landscape
Unit 1.3: Influencing Policy
Unit 2.1: Storytelling for Policy Change
Unit 2.2: Evidence-Based Advocacy
Unit 2.3: Crafting a Clear Message
Unit 3.1: Advocacy Campaign Planning
Unit 3.2: Coalition Building
Unit 3.3: Engaging With Policymakers
Unit 3.4: Making Magic With Multimedia
Unit 3.5: Social Media for Social Good
Access ToolkitToolkit files were created in Google Docs and are accessible via Google Drive. To access the files, please complete the brief survey below.
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Photo courtesy of Bridge Connect Africa Initiative.