KidsData promotes the health and well being of children in California by providing an easy-to-use resource that offers high quality, wide ranging, local data to those who work on behalf of children.

Lucile Packard Foundation for Children's Health

The Challenge

Advocates and community members need evidence-based resources to support their efforts to advance children’s well-being in California.

The KidsData project makes data on the health and well-being of California’s children accessible to policymakers, service providers, grant seekers, media, parents, and others who influence children’s lives. The project provides context that distills key research and works with the user community to empower advocates and community members by providing them with resources they can use.

Our Approach

We collect current and historical data for nearly 60 topics of child well-being from more than 35 sources. Topic strengths include adverse childhood experiences; child poverty; and physical, emotional, and behavioral health. We also extensively cover child safety, childcare, education, demographic projections, homelessness, safety net programs, and more. We draw on data sources that include the U.S. Census Bureau’s American Community Survey, California state agencies’ data files, and health surveys such as the National Survey of Children’s Health, California Healthy Kids Survey, and California Health Interview Survey. Data are provided for California’s counties, cities, school districts, and state legislative districts.

We have also developed innovative estimation methods to improve access to data on child health topics for some demographic subgroups and in small geographic regions. The KidsData program raises awareness about important data findings and demographic and geographic disparities in child health and well-being through newsletters, social media, and presentations. Through a network of collaborations with other organizations, we provide substantive and technical expertise to support beneficial outcomes in shared interest areas of children’s well-being. Data are available at www.KidsData.org.

KidsData.org is a source that I use on a regular basis for factual, non-partisan data.

– Debbie Look, California Assembly member

Impacts & Outcomes

PRB, the Lucile Packard Foundation for Children’s Health (LPFCH), and The Children’s Partnership partnered on an analysis of the implications for child health of changes to the Public Charge Rule. Through this analysis we found that nearly 180,000 noncitizen children in California would be at direct risk of losing their health insurance coverage—mostly Medicaid or Children’s Health Insurance Program (CHIP)—under the revised rule. An additional 1.6 million citizen children of noncitizen parents in California could also be at risk. Learn more.

PRB analyzed trends in public health insurance (such as Medicaid and CHIP) among children in California. Through this analysis, we discovered that in 2015 and 2016, seven in 10 children in California participated in Medicaid or CHIP, either temporarily or year-round. Using these data, LPFCH wrote an advisory that sparked discussion of children’s health insurance among state legislators. Learn more.

KidsData.org “humanizes the numbers,” making it easier to digest the information and to utilize it in infographics, grant applications, and research briefs.

Mayra Alvarez, President of The Children’s Partnership

KidsData helps us see ways we can improve health and academic success for California's kids.

Lisa Eisenberg, M.P.P./M.S.W., senior policy analyst at the California School-Based Health Alliance

ACS Conference 2019-3sm

American Community Survey and Decennial Census Support Services

Informing policymakers, the media, and the public about the importance of data from the decennial census and American Community Survey.

U.S. Census Bureau

PRB has been a long-term partner to the U.S. Census Bureau, helping to inform policymakers, the media, and the public about the importance of data from the decennial census and American Community Survey (ACS). Under this project, we work in partnership with the U.S. Census Bureau to:

These activities have facilitated communication about decennial census and ACS issues and applications among a broad group of data users, as well as between data users and the Census Bureau.

ACS Data Users Group

PRB established an ACS Data Users Group to improve understanding of the value and utility of ACS data and to promote information sharing about key ACS data issues and applications. To facilitate communication among data users, we maintain an ACS Online Community and organize webinars and special sessions at professional meetings. Membership in the group is free. It is led by a Steering Committee that represents a broad spectrum of ACS data users with different interests.

ACS Data Users Conferences

We have organized four ACS Data Users Conferences in partnership with the U.S. Census Bureau and with guidance from an ACS Data Users Group Steering Committee. Nearly 300 ACS data users attended the 2019 ACS Data Users Conference, held May 14-15, 2019, at the American University Washington College of Law in Washington, DC.  The program brought together more than 50 contributed presentations by ACS data users, invited sessions with Census Bureau staff, Census Bureau product demonstrations, and opportunities for networking.

Data Products Redesign Group

In partnership with the U.S. Census Bureau, PRB coordinates a Data Products Redesign Group to provide the Census Bureau with an efficient and effective means to collect informal feedback from a broad range of data users on new ACS and 2020 Census data products, dissemination platforms, and distribution channels. This ongoing exchange helps the Census Bureau to develop innovative data products and dissemination platforms that best meet data users’ needs.

ACS Data User Handbooks

We are working in partnership with the U.S Census Bureau to produce a series of Handbooks, Modules, and Case Studies for different ACS data user communities, including journalists, businesses, state and local governments, and others. The handbooks provide an overview of the ACS to help data users understand the basics of the survey, how the data can be used, how to judge the accuracy of ACS estimates, and how to access ACS data on the web. We are also producing a series of topical modules to help data users understand and use the Census Bureau’s Application Programming Interface (API), ACS Public Use Microdata Sample, and ACS Summary File.


Strengthening Evidence-Based Policy to Expand Access to Safe Abortion (SAFE ENGAGE)

The SAFE ENGAGE project supports safe abortion access by providing decisionmakers with the latest data on abortion, strengthening the capacity of advocates to achieve policy goals, and working with journalists to improve evidence-based reporting.

The Challenge

Thousands of women in sub-Saharan Africa die each year from pregnancy-related causes. Unsafe abortions account for one in seven maternal deaths in Africa, and more than 1.5 million women are treated each year for complications from unsafe abortion. Young African women are especially affected: More than half of unsafe abortions in the region are among women under age 25. Reducing deaths from unsafe abortion requires a policy environment that supports women to equitably access comprehensive prevention and treatment services—contraception, safe abortion, and postabortion care.

Our Approach

The four-year SAFE ENGAGE project is implemented in countries across sub-Saharan Africa, including Burkina Faso, Côte d’Ivoire, the Democratic Republic of Congo, Lagos state in Nigeria, and Zimbabwe. SAFE ENGAGE also contains a rapid response mechanism through which other national and regional partners can request creative, data-driven communications materials to support specific advocacy objectives.



  • Advances policy dialogue for safe abortion by creating compelling evidence-based multimedia presentations and other materials for policymakers, advocates, and journalists.
  • Builds country-level individual and institutional capacity to use evidence for policy advocacy to promote safe abortion and reduce unsafe abortion.
  • Works with journalists to increase the quality and quantity of evidence-based news coverage on safe abortion through in-country media training and journalists’ engagement.


SAFE ENGAGE established four country-level task forces that brought together demographers, economists, medical professionals, women’s health and rights proponents, policymakers from government ministries, and parliamentarians for discussions about abortion. These task forces created spaces for collaboration and information sharing that broadened dialogue to include new perspectives, created consensus around objectives and messages, and renewed a focus on evidence. Each task force produced and disseminated ENGAGE multimedia presentation packages. This process strengthened the capacity of task force members to use data and messaging effectively in their own presentations and materials, strengthened collaboration and consensus among safe abortion champions, and generated important policy conversations that are continuing today.

SAFE ENGAGE also supported an intensive media training effort to equip a cadre of journalists in each country to accurately report on the policies and laws surrounding abortion and the determinants, incidence, and consequences of unsafe abortion. Each country setting required its own context-specific focus, and this tailored approach has reaped the reward of high-quality reporting across diverse news outlets.

During the second phase of the project, SAFE ENGAGE built on the work of the task forces by conducting policy communication training and regional learning exchanges to strengthen Task Force members’ ability to communicate with policy audiences and foster collaboration across neighboring countries. The regional learning exchanges also allowed participants to learn from each other’s successes and brainstorm approaches to overcoming shared challenges. SAFE ENGAGE also produced a guide to policy dialogue for safe abortion, which synthesized learning from the first phase of the project.



PRB supports implementation science partners with knowledge translation and strategic communication to transform social norms for adolescent and youth reproductive health.

USAID, Institute for Reproductive Health-Georgetown University

The Challenge

Young people’s ability to forge healthy relationships is influenced by social norms—the informal rules that govern behavior in groups and societies—that are enforced by peers, families, and communities. Social norms shape behaviors related to sexual debut, intimate partner and sexual violence, and early marriage, as well as access to education and the services and information young people need to protect their health. Research has shown that investing in efforts to create normative change at the community (rather than individual) level, while ensuring supportive policies and access to good quality services, can bring about significant improvements in sexual and reproductive health.

PRB partners with the Institute for Reproductive Health (IRH), Georgetown University to support knowledge translation and strategic communication for the Passages Project, a USAID-funded implementation research project. Passages aims to address a broad range of social norms to achieve sustained improvements in family planning, reproductive health, and gender-based violence. PRB’s partnership expands Passages’ global leadership and dissemination efforts that focus on information synthesis, knowledge sharing, and capacity building.

Our Approach

In the first phase of the project, PRB developed a strategic communications plan to ensure the project’s legacy is well communicated to key stakeholders. Working with IRH and existing Passages consortium partners, PRB is developing a range of legacy products that are evidence-based, practical, and accessible to a targeted range of stakeholders:

  • In consultation with IRH, design, develop, review, and create a suite of visually compelling and technically engaging communications products drawing from Passages’ existing and emerging work, including but not limited to written, digital, and video products.
  • Design and implement in-person and digital knowledge-sharing/dissemination efforts.
  • Capture information on the impact of the Passages communications strategy to convey the project’s success and inform IRH’s future work.


Explore Passages Project resources


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